Turkish quality with international ambition
Enfal Oyuncak, a homegrown Turkish toy and baby products manufacturer, is rapidly building a global presence under its fast-rising private label brand, Let’s Be Child. With a product portfolio that blends safety, creativity, and comfort, the company is now exporting to 24 countries—a milestone that reflects both the appeal of its designs and its commitment to high-quality local production. Founded with a mission to combine Turkish manufacturing expertise with global consumer expectations, Enfal Oyuncak has positioned itself as a trusted supplier in the baby and early childhood categories. Its products include educational toys, feeding accessories, baby seats, safety gear, and infant travel essentials. At the core of the company’s success is its investment in product development, market-specific certifications, and a focus on designing functional products that meet international safety and performance standards.
European market leadership in focus
Currently, Enfal exports around 20% of its production, with the majority of its export volume directed to Europe. Countries such as the United Kingdom, Netherlands, Belgium, and Italy have shown strong retail interest in the Let’s Be Child line, prompting Enfal to open a sales and support office in London to serve the British market more effectively. Following this move, Enfal has announced plans to es-tablish a similar operational base in Germany in 2025 to strengthen its footprint in the DACH region. These offices are expected to provide after-sales support, faster logistics, and closer communication with distribution partners. Company executives have also expressed interest in entering the United States market, noting that preparations are already underway to secure regulatory approvals and explore distribution partnerships in North America.
Product line expansion and future manufacturing plans
While toys remain central to its brand identity, Enfal Oyuncak is actively expanding its product range to include a broader selection of baby care products. Items such as infant feeding bottles, baby carriers, play gyms, child-proofing tools, and nursery accessories are being developed with both aesthetics and functionality in mind. To support this growth, the company is evaluating potential manufacturing collaborations in Asia, particularly China, where production scalability and cost optimization could support faster market entry into remote regions. However, Enfal emphasizes that core innovation and R&D will remain centered in Türkiye, preserving the brand’s local identity and standards.
Sustained growth with Turkish roots
What sets Enfal Oyuncak apart is its hybrid model: local production with global outreach. While many manufacturers focus solely on price competition, Enfal’s approach prioritizes product differentiation, parent trust, and brand consistency. Their motto “We grow with your child” reflects a long-term commitment to accompanying families through every stage of early development.
A growing name in the global toy scene
As global demand for safe, design-oriented, and affor- dable baby products continues to rise, Enfal Oyuncak’s proactive expansion strategy and agile product development make it a brand to watch in the coming years. With Let’s Be Child paving the way, the company is proving that Türkiye can not only compete but lead in the global toy and childcare market.