News from the toy industry

There is a wide range of topics available icluding news of some leading brands oparating in the toy industry

Nominations open for 2025 Toy Industry Hall of Fame

The toy community is invited to submit nominees for induction into the 2025 Toy Industry Hall of Fame. Consideration for the Hall of Fame is open to living individuals who have made outstanding contributions and/or provided impactful service to the toy industry and The Toy Association™ throughout their careers. Nominations may be submitted online through Friday, June 7.

Candidates may be nominated by any stakeholder in the toy industry (Toy Association membership is not required); however, voting to select the 2025 inductees is restricted to members only.

Embracer Group splits into three companies

Following the failure of a billion-euro deal, the struggling games company Embracer Group wants to split up and is also taking out a loan of 900 million euros. According to CEO Lars Wingefors, the Swedish Embracer Group will split into three listed companies in order to focus more strongly on the individual markets.

The Group will be split into three units: Asmodee Group, Coffee Stain & Friends and Middle-Earth Enterprises.

Moose Toys announces new Despicable Me Toy Line

Moose Toys has entered into a global partnership with Universal Products & Experiences as master toy licensee for the world’s most successful animated franchise of all-time, Illumination’s Despicable Me and Minions. Under the new multi-year licensing agreement, the toymaker’s first wave of products will feature an extensive line of action figures, playsets, roleplay and collectibles as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu, for the release of Despicable Me 4.

Toys are scheduled to be on shelves late spring 2024 ahead of the film’s theatrical release on July 3, 2024.

Rubies adds Hasbro to portfolio

Rubies is expanding its portfolio with a partnership with Hasbro.

Under the licensing agreement, Rubies will return as the sole licensee for Hasbro in EMEA, taking on some of the most popular franchises, including TRANSFORMERS and POWER RANGERS.

The new costumes and accessories will reflect the most popular characters from both brands, allowing fans of the series to dress up as their icons in new and innovative ways and take on their roles to encourage creative and imaginative play.

Home to some of the biggest brands in the toy and entertainment industry, Hasbro has been creating memories for generations of children and their families through the wonder of storytelling and imaginative play for 100 years. From nostalgic childhood favourites to fresh content through theatrical and streaming platforms, the initial focus will be re-imagining designs from the TRANSFORMERS and POWER RANGERS franchises to reflect both popular classic and modern styles. The new costumes and accessory ranges will capture the most beloved characters from both brands, allowing fans of the series to dress up as their icons in new and innovative ways to enhance play value for consumers.

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